Not so long ago we were asked to prepare a logo design for a capital group that focuses its activity on investment projects connected strictly with IT, internet and social media. We were looking for something that would represent the idea of nested investing and still be a little more modern techy even but well balanced with common perception in this sector. We have decided to go even to roots of web 2.0, 3.0 ideas. We looked closely to the structure of this business and the fact that this company was founded by the people willing to engage fresh technologies and young people. In the final outcome we have created this logotype.